Soleil Giese

Alfred’s Coffee Roasters

Alfred’s Coffee Roasters is a a local coffee chain with old-timey flair. I used a dusty color pallet and an antique aesthetic to construct this brand identity. Using warm contrasting colors, I crafted an exquisite mood. Swirly and floral motifs on the menu remind one of vintage wallpaper. The coffee mug illustration adds playfulness and engagement to the visual theme.